CHANGHUA CHEN
Product Manager & System Designer
call me Hana
Background
Hi! My name is Changhua Chen, and people also call me "Hana." I have always desired to work for a company involved in digital media or the Internet and end up in the game industry. After my training and rapid advancement in the game industry, I moved from a marketing function to a system designer and product manager with strong project management, execution and teamwork skills. I am passionate about innovation in games and all types of digital media, paying attention to the dynamics of the industry and looking for cutting-edge opportunities.
Professional History
January 2019 - September 2022
Product manager
system designer
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Led the development and optimization of the avatar system in Chinese version of Minecraft Launcher
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Coordinated with the core team to complete the UX iteration in Chinese version of Minecraft Launcher
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Designed various systems in several projects include social, lottery, chat, backpack, mini-games, version events, etc.
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Managed art assets for multiple projects
July 2017 - December 2018
Marketing Operator
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Run all DNF social media accounts and went to 1 million followers in 10 months
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Designed specific promotional content for various media platform based on product schedule and market changes
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Executed DNF’s IP project, produced contents involved DNF worldview
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Cooperated with diversified influencers in game promotion